1) Choosing a wedding florist is like choosing a hair designer. You have to find someone who knows design, color and has some flair. There are ways to "weed out" the bad ones! Don't get a quick-fix for the most important party of your life!
2) Visit web sites and look for style and an address of a real business. Try and remember someone who does work from their basement may not be in business when you are ready to walk down the aisle. Some are wonderful, too, just be smart about the contract.
3) Talk to vendors, photographers, banquet managers, hair stylists, and wedding gown salespeople. They all have had experience with florists, and will be great resources of information.
4) Look at pictures of various florists' work and a website of work performed by the florist of interest.
5) Come with a BUDGET in mind and let the Wedding designer know up front your wedding budget.
6) Interview at least three florists. Take samples of the fabrics with you or email them to the online wedding florist and a picture of your dress. Know the number of people in your wedding party and an approximate number of guests.
7) Ask questions: Do they "get you"? Do they get a sense of your style and budget? How many events do they book per day? Do you feel comfortable with them? A good rapport is essential.
8) Shop months in advance if you can. Keep notes during the consultation, and compare prices and design.
9) Plan ahead can save time, money and most importantly, time to think of a beautiful wedding bouquet. Choosing a good wedding florist is a very personal thing and should be well researched. One year to 6 months is standard.
10) Talk to someone who actually knows something about flowers. Find a professional and stop taking free advice.